A Beautiful Struggle.

That’s how I’d describe my first week as a creative advertising rookie drafted to the major leagues. It was fast, painful, exciting, intense, dramatic, wild, and amazing all at once. I felt like I was being flung about inside a vicious tornado but yet somehow, in the brief moments I could see outside of the chaos, it was beautiful, and well worth it. In school we get a lot of work thrown at us and given little time to get it right. Still, they tell us the industry moves 100x faster.  Frankly, even that’s an understatement. The speed is more like 0 to impossible in no seconds flat. The default for every deadline is literally yesterday. And things can and do change at the drop of a dime. As one of my CDs put it, “You’re on a yacht. You’re partying on the deck with the rest of us. But this boat can change course without notice and if you fall off, you better swim back aboard.” Thank goodness I can swim! But since I never quite learned how to tread in deep waters, I don’t waste any time sitting around when sporadic changes in course send me flying. To my surprise, the challenge being the newbie at a creative agency hasn’t been being creative enough. It’s been keeping up. I’m confident I’ll find my footing and pace in the coming weeks.

I’m so bad at goodbyes. I rather see ya laters. #irisatl #untilwemeetagain #goodpeeps #goodtimes

an idea.

GIFrames = picture frames that enable you to display a piece of video (or moving picture) on a loop. I’d wanna hang that on my wall.

Just sayin’

We created a phucking board game!! s/o to @meghouseman for being our first winning thief. #dope #chopshop #lojack #creative @creativecircus

“Stay wild and weird and optimistic… that’s when great things happen”

- Pete Harvey, BarrettSF

I can’t stop staring at it

I can’t stop staring at it

In your dreams, Kervins.

Today’s an important day. Know how they say a man’s greatest strength is knowing his weakness? Well I think I’ve finally figured mine out. I’ve figured out the source of all my passion, motivation, and ambition. But also all my angst, frustration, and self doubt.

Here it is: I’m unrealistic. A dreamer. An idealist.

Whatever you want to call it, I don’t think in terms of reality or what’s possible. In fact, the only ideas that excite me are those that at first seem impossible.

I used to think that meant I was “creative”. And it does, to an extent. But the realization I’ve come to is that creativity and innovation are not exactly the same thing. Creativity is just presenting something in a new and unexpected way. It’s seeing something differently than most. It’s being resourceful, crafty.

Innovation, on the other hand, is different. Innovation is creating something totally new. It’s imagining something out of thin air. And being relentless in your pursuit to figure out how to make it real.

I’m sure in a past life I was probably an inventor of sorts. Wielding all these lofty ideas I have, fervently trying to prove myself to naysayers. Because to me, nothing is absolutely out of the question. To me, impossible” is just something that no one has had the balls and patience to see through yet.

You’re probably thinking, “what’s the problem with that Kervins?” Well the problem is my ideas are usually met with statements of practicality like “Kervins, I just don’t know if that’s possible” or “I don’t buy that” or “Can we really do that?”. And up to this point, I took those statements as misses, failures, rejections. But now I understand how it’s those very statements my penchant for innovation attracts. The more imaginative my ideas, the more impractical they’ll seem to practical people. Especially when money, jobs, and reputations are on the line.

So now I’m here. They call what I do “Copywriting”. But what attracted me to creative advertising was not the opportunity to write funny scripts that sell shit. It was the opportunity to create shit. It wasn’t to find humorous ways to present brands. It was to reinvent them. Rethink what can be done and create new ways to connect with people. That’s what excites me. My passion is creation, not simply creativity. Believe it or not, but for me, this is somewhat of an epiphany.

Like I said, today’s an important day.

No half steppin’

No excuse makin’

No complaint raisin’

No permission needin’

No apology givin’

This time I’m goin’ all in.

“From things that have happened and from things as they exist and from all things that you know and all those you cannot know, you make something through your invention that is not a representation but a whole new thing truer than anything true and alive, and you make it alive, and if you make it well enough, you give it immortality.”

- Ernest Hemingway

Our Moe’s ads are sumthn surrious! @brandyborcicky

Blessed To See Two Nine

Out of the depths have I cried unto thee, O Lord . Lord, hear my voice: let thine ears be attentive to the voice of my supplications. If thou, Lord , shouldest mark iniquities, O Lord, who shall stand? But there is forgiveness with thee, that thou mayest be feared. I wait for the Lord , my soul doth wait, and in his word do I hope. My soul waiteth for the Lord more than they that watch for the morning: I say, more than they that watch for the morning. Let Israel hope in the Lord : for with the Lord there is mercy, and with him is plenteous redemption. And he shall redeem Israel from all his iniquities.

Psalms 130:1-8 KJV

Where the fuck is my imagination?

I thought it was in my brain but I wonder - pace back and forth pondering - retracing my mental steps because I just don’t fully buy that something so big so limitless can be confined to the walls of my tiny little peanut head. Maybe it’s in my veins. Maybe its a serum so potent that if too much of it were to leak out of my body I would start seeing things. Maybe, no certainly I would go black. “As if I can go any blacker” says brain. Yeah it’s definitely possible my imagination is in my veins - but wait, what if it’s in my heart? Possibly maybe most definitely my imagination is the thing that keeps my pulse pulsing emotions raging thoughts racing you know? I mean, my heart is the center of my body right? Annnnd my imagination is the center of my mind so yeah that makes sense. Right? Fuck. Will someone please help me locate my imagination because I seriously need to find that place where my minds meets its eye and can see the pictures being reflected on its walls like a projector in a theater except its more like a hologram because i swear this shit is 3D. It’s funny - how my eyeballs roll up towards the back of my head when I think. Is my imagination up there? Is it underneath my fitted or my doorag? Is it the energy that keeps my waves perfectly spinning creating a centrifugal force making the top of my dome like the eye of a tornado that looks oh so amazing when the sun hits it? Where is this muthafucka hiding? Is it laying low? Is it in my feet. Is it hiding between my toes. Did it escape into my nikes and make a home in its sole? Where ever it’s hiding i need to find it. Like asap. Because even the words coming out of my mouth as we speak are being tainted by the ridicule of my logic without my imagination to mediate this back and forth bullshit. Like being held captive in my own mind, scared to say what I mean or mean what I say. Worse than being lost is being lost from the inside out. Lacking GPS coordinates or tracking software to help me locate that area of my subconscious mind that lights up when I’m unconsciously fixated on something I’m subconsciously attracted to. What the fuck. There’s no point. I’m done looking. I think it’s lost forever.

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